process - OLD
Collaborating across departments to build insight, consensus, strategy, and deliverables for success.
Interview stakeholders, client-teams, end-user groups.
Analyze design and web marketing assets, analytics, and challenges, errors.
Create ‘persona’ per audience types (D)
Define initial scope, goals, requirements and budget range (D)
Kick-off technical setup, and content creation tracks.
Brief with challenges/solutions/metrics/requirements.
Strategy & Definition
Define relevant web standards, best practices, marketing opportunities.
Design prototypes, mockups, marketing/seo analysis.
Define device and accessibility constraints.
Kick-off third-party tools and collaborations (as needed).
Adjust scope, goals and requirements (D).
Audit Content - marketing message, verbiage, multimedia, storyline.
Sitemap - collaborative iterations (D).
Wireframe - collaborative iterations (D).
Moodboards, visual/brand sketches, samples and design track.
Sign-off: Sitemap, wireframes, scope (D)
Review, iterate moodboards (D).
Design research and interviews.
Client feedback and dialogue.
Deliver creative brief review, signoff (D).
Present design concepts, grid structure, style guides (D).
Sign-off on design (or further iteration) (D).
Prepare development servers.
Develop core features and functionalities, weekly client review (D).
Load content - text and imagery.
Apply design system, site theming.
Final content edit, review and training.
Quality Assure, and conduct user acceptance testing (UAT).
Migrate to LIVE server, soſt launch (D).
Track/monitor and report results, final edit.
GO LIVE (D).
Begin Follow-on, Phase-2 tasklists.