design + development + brand

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process

WEB. PRINT. IDENTITY.

Collaborating closely to meld vision, brand and technology.

A Roadmap to Incremental Success
Using proven research methods, our process begins by defining the problem and aligning solutions with your organization's marketing goals, technical requirements and audiences. Team workshops, interviews, analysis and application of best practices, help develop deliverables (D) such as sitemaps, content audit, design mockups and prototypes. These deliverables capture complex requirements and interactions, while building clarity and consensus among key decision-makers. We then dive-deep into visual design and code sprints, meeting several times per week to review, iterate and move ahead with confidence. Tell us about your project, or have a look at our typical process steps and stages below.     

Discovery
Interview stakeholders, client-teams, end-user groups.
Analyze design and web marketing assets, analytics, and challenges, errors. 
Create ‘persona’ per audience types (D)
Define initial scope, goals, requirements and budget range (D)
Kick-off technical setup, and content creation tracks.
Brief  with challenges/solutions/metrics/requirements.

Strategy & Definition
Define relevant web standards, best practices, marketing opportunities.
Design prototypes, mockups, marketing/seo analysis.   
Define device and accessibility constraints.
Kick-off third-party tools and collaborations (as needed).
Adjust scope, goals and requirements (D).

Structure
Content audit - verbiage, media, storyline.
Sitemapping - collaborative iterations (D).
Wireframing - collaborative iterations (D).
Kick-off ‘Moodboards’ and design track
Sign-off: Sitemap, wireframes, scope (D) 

Visual Design
Review, iterate moodboards (D).
Design research and interviews.
Client feedback and dialogue.
Deliver creative brief review, signoff (D).
Present design concepts, grid structure, style guides (D).
Design sign-off or further iteration (D).

Build
Staging/dev server prepared.
Feature development, weekly review (D).
Load content - sample and completed (D).
Apply approved design, site theming.
Final content editing and review.
Q.A., and user acceptance testing (UAT).
Migrate to LIVE server, soſt launch (D).
Tracking/monitoring, final edits.
GO LIVE (D)