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process

WEB. PRINT. IDENTITY.

Collaborating closely to meld vision, brand and technology.

A Roadmap to Incremental Success
Through proven our process using workshops, interviews, analysis and best practices, our process will deliver sitemaps, content audits, design mockups and prototypes. Capturing complex technical requirements and user-experience, these common deliverables also clarify and build consensus among key decision-makers. Diving-deep into responsive visual design systems and code sprints, we typically meet several times per week to review, iterate and move ahead. 

Tell us about your project, or have a look at our typical process steps and stages below.     

Discovery
Interview stakeholders, client-teams, end-user groups.
Analyze design and web marketing assets, analytics, and challenges, errors. 
Create ‘persona’ per audience types (D)
Define initial scope, goals, requirements and budget range (D)
Kick-off technical setup, and content creation tracks.
Brief with challenges/solutions/metrics/requirements.

Strategy & Definition
Define relevant web standards, best practices, marketing opportunities.
Design prototypes, mockups, marketing/seo analysis.   
Define device and accessibility constraints.
Kick-off third-party tools and collaborations (as needed).
Adjust scope, goals and requirements (D).

Structure
Audit Content - marketing message, verbiage, multimedia, storyline.
Sitemap - collaborative iterations (D).
Wireframe - collaborative iterations (D).
Moodboards, visual/brand sketches, samples and design track.
Sign-off: Sitemap, wireframes, scope (D) 

Visual Design
Review, iterate moodboards (D).
Design research and interviews.
Client feedback and dialogue.
Deliver creative brief review, signoff (D).
Present design concepts, grid structure, style guides (D).
Sign-off on design (or further iteration) (D).

Build
Prepare development servers.
Develop core features and functionalities, weekly client review (D).
Load content - text and imagery.
Apply design system, site theming.
Final content edit, review and training.
Quality Assure, and conduct user acceptance testing (UAT).
Migrate to LIVE server, soſt launch (D).
Track/monitor and report results, final edit.
GO LIVE (D).
Begin Follow-on, Phase-2 tasklists.