Seeing it through the looking glass.

Hole in the Wall Productions makes thought-provoking documentary and commercial films. They describe themselves as "a consortium of renegades, misfits and malcontents, intent on bettering the world through the art of superior film and story telling." (They also laid claim to the name years before the great Paul Newman).

Hole in the Wall hired RDI to develop a new visual identity system. The system would include a "stinger" or animated version of the logo to introduce films. The final identity program would be extended across stationery and business communications used on a daily basis.

"We discovered a thread of curiosity, conspiracy and culture ran throughout their work and declared it was the essence of their brand."

While interviewing executive director Sprague Theobald about the motivation behind his recent 5-month Arctic documentary, he replied, “...we had to see it for ourselves before it was gone.” We discovered this thread of curiosity, conspiracy and culture ran throughout much of their work and declared it was essential to the brand.

Theobald also had a Narnian vision for the brand that involved a portal to a land of fascination and wonder.

Through interviews, research and hand-sketches, RDI developed a winning concept and storyboard for the new brand and animated logo sequence. We produced two and four-color versions of the logo and a polished 7-second animated version. The animated stingers resolves to the static logo and explains how it came to be. Quite wonderful.