Solving problems – so you don't have to.

The Malcom Company is the Master Distributor for Swiss-made hot air products. Wherever there's an assembly line shrinking safety seals around bottles of Snapple, The Malcom Company is there. The Malcom Company has also developed several of their own high-tech products which they sell in the US and worldwide.  

We first met in 2002 when RDI was hired to redesign The Malcom Company website presence. Malcom had outgrown the site and the in-house tools they were using to publish and maintain content were kludgey and unreliable.

“We needed to reposition the brand and develop tools for sales leads and content creation”

RDI was tasked with a visual overhaul of the site. Taking cues from CAT, Franke and Malcom's existing marketing and branding, we developed and applied a new graphic identity across the website. Hot colors and a clean, easy to navigate layout made the site an attractive branding and new business tool. We implemented site-wide search, news and press release sections and a product catalog that contained technical specifications prospects needed to make orders. We were also responsible for building a new system for content management.

On the back end we built a custom content management system empowering The Malcom Company to create and edit pages, images and files site-wide. We created sales inquiry forms and a web-based heat calculator that would help online visitors determine which product they needed.