Six venues, with thousands of online viewers watching.

The US Sailing Association (US Sailing) in Portsmouth, Rhode Island is the national governing body for the sport of sailing, providing leadership for the sport in the US. The organization also provides scoring and race results for sailing events to media outlets.

US Sailing chose RDI to design, develop and produce a website for their 2008 Olympic Sailing Team Trials. The website needed to share the excitement and up-to-the-minute racing news and stats with friends, family and supporters world-wide. On the back end, US Sailing's reporters, judges and event administrators would need to login simultaneously from different locations to create new pages and post results and race information.

“We envisioned a high-traffic online community with web-based tools for reporters publishing photos, blogs and race results."

RDI did not simply build a website. We envisioned a high-traffic online community that included photo galleries and blogs, as well as a press-room section for publishing breaking news and results from six venues across North America. Since high-profile events like these provide organizations the opportunity to promote and increase membership, we used the event site to drive traffic back to US Sailing's mission and membership pages.