Branding and website redesign on the Drupal Content Management System. Online marketing and social media strategy, website maintenance and enhancement.
Located in Newport, Rhode Island, the JPT is the oldest theater in the United States. Working with new owners with a vision, Rubic created a new brand identity system to support their rise from dusty historic theater to a blossoming art house cinema filled with community events and multimedia experiences.
The new JPT brand is vibrant and modern -- without losing its roots or creative feel. Rubic designed the new brand along with a subtle roll-out plan that would maintain loyalty for its former life as the Jane Pickens Theater & Event Center. New logo treatments were supported by a name change, a new color palette and classic typefaces available as web fonts.
Following the brand identity design, Rubic developed a new website presence on the Drupal Content Management System (CMS). The new web presence and Drupal CMS allowed theater staff to easily create and manage film listings and promotional blogs. After a few hours in training, the JPT staff learned to manage pages, calendar of events, and films from ‘Coming Soon’ to ‘Now Showing’ with just a click. Recurring films and events can be cloned, published or archived for later use. Website content can be published to Twitter and Facebook with the click of a simple checkbox. Most pages offer videos, photo albums and other custom content features.
As a result of excellent programming and hard work by the theater owners, and a proper brand redesign and website presence, the JPT is set to carry on for another 175+ years. JPT's social media and email following continues to grow. Starting from scratch, our website and branding work helped build an email marketing list of 5,000+ recipients, a Facebook following of 3,000+ and 500+ on Twitter.
Transition and rollout of the new name and brand identity have also been well received - maintaining traction with its longtime local following while opening its doors to a new audience interested in live music, performances and digitally streamed events.